Nerium International has announced its expansion into South Korea. Beginning this June, Nerium’s Optimera Formula product line will be available for sale in South Korea through independent Brand Partners and online. The new formula features an advanced, patented ingredient, SIG-1273.

“We anticipate great reception for Nerium International in South Korea, a market with proven success with the direct sales model,” said Jeff Dahl, Co-Chief Executive Officer for Nerium. “Our aim is to offer superior quality products to the consumers of South Korea that will set us apart in the market, while allowing people to start their own businesses.”

Jeff Olson, Nerium’s Founder and CEO, added, “While every international expansion is significant, this launch is especially unique as we are introducing Optimera with the new SIG-1273 ingredient, offering advanced scientifically-based products to our South Korean customers. Nerium launched internationally in Canada in the spring of 2014 and continued with expansion into Mexico in October 2014.

Nerium’s launch into South Korea is spearheaded by BJ (Bum-Jin) Choi, who joins Nerium International’s executive team as Country Manager of South Korea.